seeing eye dogs

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A rebrand for Seeing Eye Dogs, a subdivision of Vision Australia. The rebrand retains its connection to its parent organisation through its colour palette while clearly expressing its own values and identity. The brand identity includes a modified display typeface and brandmark with a playful and energetic appearance. These complement photos of the guide dogs which the organisation breeds and trains, ensuring that they remain the focus of the branding in order to appeal to potential donors and volunteers.